House of Quality

House of Quality
House of Quality ˌHouse of ˈQuality abbreviation HOQ noun [countable, uncountable]
MARKETING a method used when planning new products, which involves collecting information about what customers need, what they think is important, and what they think of competitors' products. The House of Quality is an important part of Quality Function Deployment

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House of Quality UK US noun [C or U] (plural Houses of Quality) (ABBREVIATION HoQ) MARKETING
a method used when designing and planning new products that collects information about what customers want and need from a product: »

The initial steps in forming the House of Quality include determining, clarifying, and specifying the customers’ needs.

Compare QUALITY FUNCTION DEPLOYMENT(Cf. ↑Quality Function Deployment)

Financial and business terms. 2012.

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